THE SMALL BIG by Steve Martin, Dr. Noah Goldstein and Dr. Robert Cialdini

Every day you face the challenge of influencing and persuading others -- your boss, your work colleagues, your clients, your spouse, even your kids. But what are the most effective strategies when it comes to effective influence? In the new book, THE SMALL BIG, three heavyweights from the world of persuasion science demonstrate how it is the smallest changes that will often make the biggest difference when successfully persuading others. From the tiny adjustments that can make your meetings more effective to the costless alteration in words that saved a government millions -- THE SMALL BIG offers readers 52 easy-to-apply changes -all designed to help you become a more effective and persuasive communicator.

Download the first chapter for free now by visiting www.thesmallbig.com/ where you can also order the book from your choice of retailer. Order before 9th September to immediately receive your bonus package containing an extra chapter not included in the book, an exclusive set of three E-Posters from THE SMALL BIG animation series and subscription to the INSIDE INFLUENCE REPORT.

Act now because when it comes to persuading others in effective and ethical ways....small is very much the new BIG.