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Why Americans are Obsessed with Workwear

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Carhartt, Dickies, Ben Davis, Caterpillar. Americans have loved workwear brands since the 1920s when "blue collar" was coined. Now we're in the alt reality where workwear is mainstream fashion- worn by workers and Brooklyn software engineers alike. Why are we obsessed? And how did that obsession lead to a $30B+ industry?

#carhartt #carharttwip #workwear #fashiontrends

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